Brake Masters® was founded in June 1983 by the Laytin brothers in Tucson, Arizona.
Tucson, Arizona. From its inception, Brake Masters was dedicated to providing customers with an “Honest Brake,” meaning that customers are only sold services that are needed or required according to manufacturer specifications. This philosophy was—and is— a radical shift from the high pressure over-selling that is common in the automotive repair business.
Our ASE certified technicians and store managers are trained to diagnose and advise our customers on services they need to maintain and repair their vehicles, and in particular, to extend the life of their vehicles.
This philosophy has led to Brake Masters’ remarkable growth and is evident in everything we do— from how we hire and train our team members, to how we treat our customers every day. Our team members take P.R.I.D.E. in their work—”Personal Responsibility In Delivering Excellence,” and we’re confident you’ll notice when you visit one of our stores.
Brake Masters specializes in Lifetime Brakes. They also provide lifetime warranties on many replacement parts, including water pumps, starters, alternators, CV boots, U-joints and axles. Other services include oil changes, tire rotation, radiator, brake and transmission fluid exchanges, belts, hoses, batteries and air conditioning service and replacement.
Brake Masters was the first retail chain in the country offering free brake inspections. Brake Masters is also noted for their slogan: “We give you an honest brake.” Co-founder Shalom Laytin, working in conjunction with a local Tucson advertising firm, helped coin this popular slogan. The “honest brake” slogan was officially trademarked in August of 1993.
The “Brake Buddy” trade character was introduced in 2000, and has been used off-and-on in marketing efforts since then.
Brake Masters employs ASE Certified (Automotive Service Excellence) Technicians in the majority of their stores. Brake Masters has been certified as an Accredited Business by the Better Business Bureau.
Brake Masters complies with all regulations regarding disposal of hazardous waste. Brake Masters uses only non-toxic vegetable oils in its hydraulic lifts and drain separators. Brake Masters also employs safe-guards for use of cleaners and solvents using only non- or low- toxic chemicals and cleaners. Brake Masters does not use any underground storage or waste tanks. All oil and other liquids are stored in specially designed storage rooms in double-walled steel storage tanks.
Brake Masters has established partnerships with Valvoline, Bendix and Monroe for products and parts used to service vehicles.
Eric Laytin and Shalom Laytin are still active overseers of the Brake Masters business.
Brake Masters has been involved with charitable giving, with numerous donations to the YMCA, and other worthy non-profit organizations.