Coca-Cola's Sprite gets a fresh design after 60 years. Redesign? Clearing up its green bottle in North America to clear bottles.
Coca-Cola believes the switch will boost the bottles' recyclability, but critics say the problem isn't the color. It's single-use plastic bottles.
Coca-Cola stated that non-clear plastics are typically separated from clear plastics during recycling sorting, despite the fact that the green Sprite bottles are recyclable.
This prevents food-grade plastics from discoloring. Many non-clear polyethylene terephthalate (PET) bottles, like Sprite's green bottles, are made into garments or carpets.
Coca-recycling Cola's partner R3CYCLE's CEO, Julian Ochoa, stated in a statement that removing the bottles' dyes will increase the quality of the recovered material.
This will boost food-grade rPET availability. Clear PET Sprite bottles may be turned into bottles when recycled, benefiting plastic's circular economy.
The clear bottles will debut on August 1, 2022. Mello Yellow, Fresca, and Seagram's will switch to transparent bottles later.
Coca-Cola will debut Dasani water in recycled PET bottles, as part of its goal to use 50% recycled materials by the end of the decade.
However, environmentalists are ringing the greenwashing alarm as Coca-Cola continues to manufacture billions of single-use plastic bottles annually.